In the fast-growing digital world, every business needs a strong, multi-channel strategy to stay competitive. Depending on only one platform is no longer enough. Successful companies invest in a 360-degree marketing approach—covering push ads, pull ads, and marketplace sales under one unified strategy.
As a Full Service Ad Agency and All Digital Marketing Agency, OMM Digital Solution helps brands scale faster using a complete paid marketing engine that includes Meta Ads, Google Ads, and Marketplace Listing Services.
1. Social Media Ads – The Push Marketing Strategy
Social media advertising works like door-to-door selling. Even if the customer is not searching, your brand appears in their feed, creating awareness and interest. This push strategy is essential for brand visibility and remarketing. Platforms like Facebook, Instagram, and YouTube allow businesses to reach targeted audiences, making them vital for any performance marketing agency.
Major Meta Ads Every Brand Should Use
✔ Lead Form Ads (Instant Forms)
- Perfect for service-based industries like real estate, education, healthcare, and agencies.
- A must-have for brands using a lead generation ads agency.
✔ WhatsApp Lead Ads
- High intent + highest conversion rate.
- Great for businesses focusing on quick conversation-based closure.
✔ Call Ads
- Ideal for emergency services, clinics, legal consultants, and repair services.
✔ Website Traffic Ads
- Useful for brand awareness and warming up your audience.
✔ Conversion/Sales Ads
- Ecommerce brands rely on these extensively.
- A key service under any ecommerce ads agency.
✔ Catalog/Shopping Ads
- Shows multiple products dynamically with a single click.
✔ Video/Engagement Ads
- Best for brand building and top-of-funnel marketing.
Social media ads form the foundation of a strong 360 degree digital marketing strategy, especially for businesses wanting consistent reach.
2. Google Ads – The Pull Marketing Strategy
Google Ads work like a shop in a busy marketplace. Customers who actively need your product or service search and find you, giving these ads the highest purchase intent. As a top Google Ads Agency and PPC Agency, we run targeted campaigns to capture leads exactly when they’re ready to buy.
Main Google Ad Types
✔ Search Ads
- High-intent customers searching for solutions.
- Perfect for a performance marketing strategy.
✔ Display Ads
- Banner ads shown across Google’s partner websites.
✔ Video Ads (YouTube Ads)
- Builds brand trust and emotional connection.
✔ Performance Max (PMax)
- A full coverage, AI-driven ad solution for lead and sales campaigns.
✔ Shopping Ads
- Ideal for ecommerce businesses selling on their website.
✔ Local & Call Ads
- Perfect for walk-in or call-based businesses like clinics, salons, gyms, and restaurants. Google Ads are essential for any brand wanting sales-ready traffic and high-quality leads.
3. Marketplace Advertising – The Wholesale Sales Strategy
Marketplace listing is like selling in a wholesale market—high traffic, ready buyers, and faster conversions. Brands selling products must use marketplace advertising to scale consistently. This is why businesses partner with a Marketplace Listing Agency to manage platform ads and optimise product visibility.
Top Marketplaces in India
✔ Amazon Ads
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Lightning Deals
- Perfect for electronics, kitchenware, personal care, fitness, and home essentials.
✔ Flipkart Ads
- Product Listing Ads
- Category placements
- Festival sale visibility
- Great for lifestyle and fashion brands.
✔ Meesho Ads
- Sponsored product listings
- Trend-based boosting
- Ideal for affordable fashion, ethnic wear, and home items.
✔ Nykaa Marketplace
- Sponsored brand ads
- Beauty category highlights
- Best for cosmetics, skincare, wellness & makeup brands.
✔ JioMart
- Grocery and essentials category ads
- Sponsored placements
- Perfect for FMCG and household products.
Marketplace ads help build mass reach, trust, reviews, and daily sales, which are crucial for product-led businesses.
Why Every Company Needs a 360° Paid Marketing Strategy?
Customers switch between multiple platforms before making a decision. A complete 360 degree marketing plan ensures you appear everywhere.
- Awareness Stage
- Video Ads
- Display Ads
- Engagement Ads
- Consideration Stage
- Retargeting Ads
- Website Traffic
- Shopping Feeds
- Conversion Stage
- Search Ads
- WhatsApp Lead Ads
- Marketplace Listings
- Loyalty Stage
- Retargeting
- Upsell/Cross-sell Ads
- Marketplace repeat buyers
A unified strategy helps brands achieve:
- Higher visibility
- More leads
- More conversions
- Lower cost per acquisition
OMM Digital Solution – Your Complete 360° Digital & Paid Ads Agency
As a full service ad agency, performance marketing agency, and online advertising agency, we provide every paid marketing service under one umbrella.
✔ Meta Ads Services
- Lead Generation
- WhatsApp Ads
- Conversion Ads
- Catalog Ads
- Retargeting Funnels
- Pixel + CAPI Setup
✔ Google Ads Services
- Search & Display
- YouTube Ads
- PMax Ads
- Shopping Ads
- Local & Call Ads
- Full PPC Management
✔ Marketplace Listing Services
- Amazon PPC
- Flipkart PPC
- Nykaa Ads
- Meesho Ads
- JioMart Product Boosting
- Listing Optimization
✔ Creative & Technical Support
- High-converting landing pages
- Professional ad creatives
- Ad copywriting
- Conversion tracking setup
- Reporting dashboards
With OMM Digital Solution, your brand gets a single partner for all paid marketing needs—reducing cost and improving ROI.
Conclusion
A 360-degree digital marketing strategy combining Meta Ads, Google Ads, and Marketplace Listing is essential for growth in 2025 and beyond. Businesses that use all three channels grow faster, build stronger brands, and generate consistent leads and sales. As a full-service digital marketing agency, OMM Digital Solution delivers everything needed under one umbrella to scale any business efficiently.
